$8.5 billion spent and 47 million engaged in ’19
47 million American’s spent over $8.5 billion betting on March Madness in ’19. Companies spent $1.32 billion on commercial TV time alone during March Madness in 2018. This doesn’t count the digital spend that towers in the multi-billion dollar range as well.
Sports and non-sports lovers come together once a year for this special tournament format – the Bracket. At Votion, we believe the Honeycomb Bracket structure coupled with the competitiveness most people have inside them is what drives fans to the brink as they watch teams compete round by round until one winning team is declared.
Get and Keep Audience Attention
Brackets get and keep the attention of your audience, driving engagement and activation. Because Brackets are run over multiple rounds, you’ll have an opportunity to keep the interest high for extended timeframes.
See why 100’s of leading companies have leveraged Votion Brackets to amazing success.
New to Brackets?
Brackets are a fun and exciting way to create matchups between 4, 8, 16, 32, 64 competitors over multiple rounds of play. Familiar with NCAA March Madness? We’ve taken the concept of Brackets made wildly popular through the popular basketball tournament and have modified it so that Brackets can be used for any topic!
All brackets share the common functionality where competitors play each other in matchups within a round. Winners advance to subsequent rounds until one winner is declared. This gives you multiple points of engagement with your audience before, during, and after the campaign.
Votion offers a few different versions of brackets:
- Voting Brackets – round by round voting that enables lead capture, user engagement, and social virality.
- Prediction Brackets – let users predict the outcome of the bracket. Run as standalone prediction, prediction followed by voting mode, or prediction followed by live mode. Run as standalone and advance winners on your timeline, based on results you capture from your audience.
- Prediction & Voting Brackets – prediction mode followed by voting mode
- Live Mode Brackets – perfect for live events, sporting events, eSports, or for a white label NCAA or World Cup campaign. Let your audience predict the outcome of live events. You control the advancement of winners based on real world action.
The excitement and energy today was huge. What a great finals match and tournament. We created the CWL to celebrate great competition and the best fans in the world. Today lived up to every expectation. Congratulations to Team EnVyUs and thanks to the entire Call of Duty community for making Call of Duty XP the most amazing fan celebration in the world.
Overall, the campaign was a huge success and the look & feel of the page was fantastic.
I just wanted to drop a note to say thank you again for your help getting us setup on the system. Kettle’s Salty 16 is off to a great start and we just eclipsed 100,000 votes and there have already been a few upsets!