Digital advertising is a complex ecosystem but is extremely important for brands.
Stats about Ads.
– how much brands spend on ads
Problem with ads:
– Low CTR (show stats)
– Ad blockers
– Consumers hate ads- they are irrelevant
What are interactive ads?
Why are interactive ads better?
- personalization: http://www.creativebloq.com/advertising/interactive-trends-2015-11513901
- highly targeted
- engaging: http://www.adnews.com.au/news/interactive-ads-have-better-engagement-brand-recall-studies-find
- less intrusive
- Better at brand awareness: With gamification ads are better
New creative formats are going to help online ads. http://www.imediaconnection.com/articles/ported-articles/red-dot-articles/2009/jun/online-advertisings-4-biggest-problems/