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Home/All, Uncategorized/5 resons why interactive ads is the future of online advertising
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5 resons why interactive ads is the future of online advertising

Digital advertising is a complex ecosystem but is extremely important for brands. 

Stats about Ads. 

– how much brands spend on ads

Problem with ads:
https://research.hubspot.com/reports/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers

– Low CTR (show stats)

– Ad blockers

– Consumers hate ads- they are irrelevant

What are interactive ads?

Why are interactive ads better?

https://www.fastcompany.com/678919/future-interactive-advertising

  1. personalization: http://www.creativebloq.com/advertising/interactive-trends-2015-11513901
  2. highly targeted
  3. engaging: http://www.adnews.com.au/news/interactive-ads-have-better-engagement-brand-recall-studies-find
  4. less intrusive
  5. Better at brand awareness: With gamification ads are better

New creative formats are going to help online ads. http://www.imediaconnection.com/articles/ported-articles/red-dot-articles/2009/jun/online-advertisings-4-biggest-problems/ 

CONCLUSION:

 


 

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By votion|2018-06-05T02:46:49+00:00February 20th, 2018|All, Uncategorized|0 Comments

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