With billions of people engaging on social media everyday, marketers have face challenges in creating social campaigns that their users will love. Learn how to leverage bracket voting campaigns that drive up user engagement through an fun & unique content type.

If you’re running a social voting campaign, you should consider creating content that connects with your audience on an emotional level. It should at a minimum either educate or entertain them to keep them hooked – ideally both! To drive this level of engagement, marketers are now leveraging tools that are more interactive and that create two-way communication with their audience, thus driving higher activation and interaction. To achieve these goals, social voting campaigns are a great option.



Common social voting options include polls, surveys and quizzes that marketers use to create engaging campaigns within social media, or that live outside of social media but leverage it to drive awareness. If you want to see a higher level of engagement though, and would like to drive your audience back to your campaign multiple times over a period of time, consider creating a voting bracket campaign. Brackets provide a deeper level of interaction over multiple touch points and over a longer duration than traditional polls, surveys or quizzes.

Brackets have some amazing advantages that make them stand out from other social voting campaign types. Create a bracket campaign for the following benefits:

  1. Higher Engagement: Brackets allow your users to come back to your social campaign and vote for their favorite competitors in multiple matchups over multiple rounds. Marketers can create a bracket with 2, 4, 8, 16, 32, or 64 competitors that each have a set period of time they run for, leading to higher repeat engagement for an extended period of time.

  1. Fun and entertaining: Brackets are amazing from a virality and sharability standpoint. As an example, look at our case study on Spotify and Pearl Jam’s bracket for “Best Pearl Jam Song.” It was so entertaining and engaging for their fans that it resulted in more than 500,000+ votes and thousands of social engagements with a short period of time.

  1. Deeper interaction with users: Where a poll may ask “Which show is best” and enable to audience to select one of five options, brackets enable you to ask “Which show is better” over an over again across multiple rounds until the best show wins.
  1. Builds community: Brackets are a great medium to get your fans engage and talk about your campaign over an extended period of time. Don’t just take our word for it – check out how the NCAA March Madness campaign demands the attention of the country every March!


To make the most out of your social voting campaign, your content should be lively and engaging. To supercharge your campaign, try running a Prediction and Voting Bracket and really get your fans hooked to your campaign. Just like other forms of social voting campaigns, creating a bracket is easy, unique, fun, and drives great results. With Votion, you just need to create an account and set up your campaign in our console, and then you are off and running.

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