With more and more people engaging on social media everyday, marketers have been facing numerous challenges in creating social campaigns that their users will love. Their social campaigns are either boring, uninspiring, or do not create enough opportunity for high user engagement.
Your social voting campaign should have content that connects with your audience on an emotional level. It should educate or entertain them to keep them hooked. For these reasons, marketers are now looking for tools that are more interactive that create two-way communication with their audience driving higher engagement and interaction. To achieve these goals, social voting campaigns are a great option.
There are now social voting options such as polls, surveys, and quizzes that marketers can use to create engaging social campaigns. To take it a step further and to drive your audience back to your campaign over and over, consider creating a bracket campaign. Brackets provide a deeper level of interaction over multiple touch points and over a longer duration than traditional polls, surveys or quizzes.
Brackets have some amazing advantages that make them stand out from other social voting campaign types. Create a bracket campaign for the following benefits:
- Higher Engagement: Brackets allows your users to come back to your social campaign and vote for their favorites in various rounds. Marketers can create a bracket with 2, 4, 8, 16, 32, or 64 competitors that run over multiple rounds, leading to higher engagement for a longer period of time.
- Fun and entertaining: Brackets are amazing from a virality and sharability standpoint. As an example, look at Pearl Jam’s bracket for “Best Song.” It was so entertaining and engaging for their fans that it resulted in more than 500,000+ votes and thousands of social engagements with a short period of time.
- Deeper interaction with users: Where a poll may ask “Which show is best” and enable to audience to select one of five options, brackets enable you to ask “Which show is better” over an over again across multiple rounds until the best show wins.
- Builds community: Brackets are a great medium to get your fans engage and talk about your campaign over an extended period of time. Don’t just take our word for it – check out how the NCAA March Madness campaign demands the attention of the country every March!
To make the most out of your social voting campaign, your content has to be of superior quality and should entice your audience to interact. Create a bracket to get your fans hooked to your campaign. Just like other forms of social voting campaigns, creating a bracket is easy and drives great results. With Votion, you just need to create an account and set up your campaign in our console, and then you are off and running.